TuneIn, an application for listening to sports, music, news and radio programs from around the world, and Audio.ad, a Cisneros Interactive company specialized in digital audio advertising solutions for brands and content producers, they sealed an exclusive representation agreement for all of Latin America and Puerto Rico.
Through this alliance, Audio.ad will be the exclusive commercial representative of TuneIn in Latin America and Puerto Rico, and will offer advertisers an efficient and effective way to reach digital listeners, through different criteria of segmentation such as location, device type, demographic categories, and audience profile. The range of advertising formats that will be commercialized are audio with companion banners, interstitial for content promotion, first impression takeover and traditional mobile banners.
TuneIn is the leading live streaming and on-demand audio service with broadcast radio stations, podcasts, live sports, music, news, and audiobooks. You can download it free for smartphone or tablet, or listen on the web at https://tunein.com/.
TuneIn is completing the premium publisher offer on Audio.ad. It is one of the most important aggregators in the region, which allows us to have local content in each of the countries with a great capacity of segmentation by themes such as sports, news, music, etc…, said Carlos Córdoba, Managing Director of Audio.ad.
Billy Hartman, Vice President, Head of Global Partnerships and Strategy expressed:
“TuneIn has a growing audience in LATAM. For over 10 years we have focused our efforts on the US and EU and developed a strategy that works for the platform. Now, with that understanding, we are excited to enter the LATAM market with a proven strategy, growing audience, and with Audio.ad as a respected partner. We are optimistic about LATAM embracing TuneIn and Audio.ad as our advertising solution”.