Audio.Ad, a Cisneros Interactive company, partners with Triton Digital® to Enrich Programmatic Audio Advertising in Latin America.
Partnership Provides Access to Premium Online and Mobile Audio Inventory Programmatically through a2x®
BUENOS AIRES– January 6, 2015 – Audio.Ad, the premier digital audio advertising company in Latin America and U.S. Hispanic markets, today announced a partnership withTriton Digital, the leading technology provider for the audio industry. This partnership enables the programmatic buying and selling of Audio.Ad’snetwork of online and mobile audio inventory through the Triton Digital audio ad exchange, a2x®.
The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates rapid and precise transactions. To deliver personal, targeted ads, a2x integrates consumer data with information on online purchase intent, household demographics and behavioral propensities, allowing advertisers to reach highly targeted audiences in real-time.
“We are thrilled to partner with Triton Digital. Through this partnership, Audio.Ad is now exclusively operating Triton’s a2x in Latin America, creating a one-stop shop for all audio advertising markets in the region,” said Gonzalo Alonso, Managing Director at Audio.Ad. “Advertisers can execute highly targeted and efficient programmatic audio buys, unlocking the full value of our digital audio inventory. With a sales force in every major market and a deep understanding of the Latin America audio advertising industry, we are uniquely positioned to deliver meaningful results for publishing and advertising partners alike.”
“As a leader in Latin America and the U.S. Hispanic digital audio markets, Audio.Ad is the ideal partner for the launch of a2x inLatin America,” said Benjamin Masse, SVP/GM of Advertising at Triton Digital. “With their extensive reach and unparalleled knowledge of the Hispanic market, we look forward to working with them to bring new publishers and audiences to the exchange to offer the best streaming platforms and Internet radio brands in one single buy.”
Audio.Ad, part of Cisneros Interactive, is the first digital audio advertising company in Latin America and the Hispanic market in the US, which allows advertisers to impact with audio spots and other digital formats audiences that consumes online radio and streaming audio services. Founded by German Herebia and Carlos Cordoba in December 2014, Audio.Ad has reach of over 55 million unique users in the region.
About Triton Digital
Triton Digital’s® (http://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
ABOUT CISNEROS INTERACTIVE: Cisneros Interactive is a corporate division of the Cisneros organization that encompasses all its digital initiatives and focuses on digital advertising. It has several companies in this field: RedMas, being its initial investment, is an online advertising business unit with 135 million unique users a month in Latin America and the U.S. Hispanic market, and Adsmovil, the leading mobile advertising network in the region. Other investments by Cisneros Interactive in digital advertising include Audio.Ad, ITCLICKVIDEO, Coyote Media House, to name a few.
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